Apple iPhone 14 Pro 256 GB, Deep Purple

A magical new way to interact with iPhone. A vital safety feature designed to save lives. An innovative 48MP camera for mind-blowing detail. All powered by the ultimate smartphone chip.

Designed for durability.
With Ceramic Shield, tougher than any smartphone glass. Water resistance. Surgical-grade stainless steel. 15.54 cm (6.1 inch) and 17.00 cm (6.7 inch) display sizes. All in four Pro colours.

Meet The New Face of iPhone
Introducing Dynamic Island, a truly Apple innovation that’s hardware and software — and something in between. It bubbles up music, FaceTime and so much more — all without taking you away from what you’re doing.

See more of what Dynamic Island can do and how we brought it to life
Welcome to a shapeshifting, multitasking, head-turning, game-changing iPhone experience.
Dynamic Island blends fun and function like never before, consolidating your notifications, alerts and activities into one interactive place. It’s integrated throughout iOS 16 — and can work with all kinds of apps — to seamlessly surface what you need, right when you need it.
It expands fluidly to get your attention — Hey, you have a call coming in — then tucks away again. You can touch and hold to control your music, keep an eye on a timer and more.3 Easy. Intuitive. Delightful.

Built breakthrough by breakthrough.
Innovation thrives when you bring hardware, software and silicon teams together like only Apple can.

Always-On display. Always ready.
Now your Lock Screen is always glanceable, so you don’t even have to tap it to stay in the know.
When iPhone is turned face down or in your pocket, it goes dark to save battery life.

All-day battery life
even with so many new capabilities

Your photo. Your font. Your widgets. Your iPhone.
iOS 16 lets you customise your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favourite apps.

See why the New Super Retina XDR Display is like nothing else
For those bright, sunny days, the Super Retina XDR display now reaches a peak of 2,000 nits outdoors — that’s twice as bright as before and the highest peak brightness of any smartphone. So text jumps right off the screen.
Photos and HDR videos get a big boost too — up to 1,600 nits peak brightness, bringing iPhone to the same level as the Pro Display XDR. Movies, shows and even the films you’ve shot on iPhone look more true to life than ever.
ProMotion technology allows for variable refresh rates from 10 to 120 times per second. It smoothly and intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. Game on, gamers.

Crash Detection calls for help when you can’t.
iPhone 14 Pro can detect a severe car crash, then call emergency services and notify your emergency contacts.

Up to 4x the resolution. For jaw-dropping cropping.
iPhone 14 Pro raises the bar for what 48 megapixels can do — delivering 4x the resolution in ProRAW for mind-blowing detail in every crop.

65% larger sensor
than iPhone 13 Pro
See how iPhone does more with every megapixel
The quad-pixel sensor on the Main camera makes the most of 48 megapixels by adapting to what you’re shooting.
For most photos, you want to optimise for light capture. So the new sensor groups four pixels together into one large quad pixel, gathering 4x more light and producing spectacularly better photos at the practical 12MP size.
Other times, it’s better to optimise for detail. In those cases, the sensor leverages each individual pixel, providing more creative options for shooting and editing in pro workflows.
For the ultimate combination of detail and flexibility, shoot in ProRAW at 48MP resolution. A new machine learning model delivers sharper images and less noise for unprecedented detail. So you can reframe your photos while still retaining amazing resolution.
Welcome to total creative control.

The new Pro camera system adds a 2x optical-quality Telephoto to its zoom range, putting tons of framing flexibility in your pocket. Up your frame game
See how we created the 2x Telephoto and how to get the most out of it
The quad-pixel sensor allows us to go beyond the three fixed lens of the Pro camera system to create an additional 2x Telephoto. Which expands your zoom options to 0.5x, 1x, 2x and 3x.
This new Telephoto uses the middle 12 megapixels of the quad-pixel sensor to deliver full-resolution photos and 4K videos with no digital zoom.And it works in Portrait mode, Time-Lapse and Pano, which means gorgeous close-up photos and videos are just a tap away.With its popular focal length and great resolution, 2x is the perfect framing choice for Portrait mode.

Much more detail. In much less light.
Up to 3x better low-light photos on the Ultra Wide camera
Up to 2x better low-light photos on the Main camera
Up to 2x better low-light photos on the Telephoto camera

24. Breath­taking. Frames. Per. Second.
Cinematic mode now shoots in 4K HDR at 24 fps — the film industry standard. Have your people call our people.
Now you can seamlessly edit with other pro footage in 4K at 24 or 30 fps. You can even edit the depth effect after capture.

Shaky action shot? Fix it in pre.
Whether you’re filming from an off-road SUV or running alongside your subject, try Action mode for smooth handheld videos – no gimbal required.
The only smartphone in the world that lets you shoot, view, edit and share in ProRes or Dolby Vision HDR

Main

48MP for up to 4x the resolution

• 24 mm
• 48 mm (2x Telephoto)
• Quad-pixel sensor
• 2.44 µm quad pixel
• 1.22 µm single pixel
• ƒ/1.78 aperture
• 100 Percent Focus Pixels
• 7-element lens
• Sensor-shift OIS (2nd gen)

Telephoto

Up to 2x better low-light photos

• 77 mm
• 3x optical zoom
• ƒ/2.8 aperture
• 3 Percent Focus Pixels
• 6-element lens
• OIS

Ultra Wide

Sharper, brighter macro shots

• 13 mm
• 120 degree field of view
• ƒ/2.2 aperture
• 100 Percent Focus Pixels
• 6-element lens
• Lens correction